Vitomir is a founder and CEO of Digital Mind and VR-All-Art companies with a background in both development and business. He has been running a production company Digital Mind, creating VR, AR, web and mobile applications in the fields of marketing, culture, and education. Involved in marketing, digital production and development for more than 20 years, he has been working on various projects from software tools in archeology to interactive 3D reconstructions of ancient sites, computer and mobile games, interactive installations, animated movies and now Virtual Reality projects. He has worked and authored projects for many worldwide known companies and brands such as UBS bank, BMW, SAP, AMD, Heineken, Nescafe, Mercedes Benz, Philip Morris, etc. Previous to starting his own company Vitomir was a director of a digital department in one of the biggest marketing agencies in Serbia - Communis DDB. He has authored one of the first virtual reality museum installations - VR museum of Nikola Tesla, the first virtual museum in Serbia - Virtual Museum of Zoran Djindjic. He has a degree in archeology and a passion for digital communication, museums and arts.